Luoghi del Contemporaneo
Branding, Logo contest
The logo created takes inspiration, in particular, from the study of two contemporary art sculptures. The first one is Carlo Mo's "Ferocious Equilibrium" from 1957. The second one is "Tondo and Rettangolo" by Luciano Fabro from 1964. In this two works we find analogies: selection of standard shapes such as circle and rectangle, adoption of neutral and metallic colors and above all the search for a dynamic perception.